For example,
Jayant gets admission in Delhi University and wants to find accommodation near his college.
He now has two options. Searching online or going to a broker.
If he searches online, he finds that there are not many options that suit him and the only available choices are expensive PGs and Brokers, each with some compromise or shortcoming.
If he goes to a broker, he wastes time visiting all the properties and the broker’s main motive is to earn brokerage, not the customer’s satisfaction. Although Jayant is ready to pay brokerage, he doesn't want to deal with a broker as visiting brokers is time-consuming and frustrating.